ยท 4 min read
What we learned shipping to twelve thousand teams
Three years of onboarding data, and the pattern that separates teams who stick from teams who drift away.
The teams that are still with us after a year did one thing in their first week that the others did not: they automated something small and genuinely annoying, rather than something large and impressive.
Start where it itches
A weekly report that nobody wants to assemble is a better first workflow than a company-wide approval chain. It is easy to verify, easy to undo, and it earns trust before it asks for any.
Ambitious first projects fail quietly and take the whole rollout with them. Small ones create the second project.